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cruz

Design with intention

hey!

I’m Daniel Cruz, a Product Designer based in São Paulo, focused on creating digital products that are both meaningful for users and valuable for businesses.

I believe good design starts with understanding—of people, of problems, and of context. That mindset has guided my work across projects in Brazil and the US over the past few years.

danierocruz@gmail.com

scroll to see my work

Cases

Genesis

A platform that centralizes data, improving decisions and collaboration

Jobsoon

Bringing job search, courses, and mentorship together for career transitions

Nowride

Improving the app for a seamless rental experience

MovieMax

Creating a unique app for booking, snacks, and movie ratings with a user-friendly design

Work Experience

JUN, 2024 - CURRENT

Product Designer, Strategy CX

Based in Houston, Texas, I work both on-site and remotely, depending on project demands. I am currently engaged in designing and developing innovative solutions for an oil and gas company, focusing on data and forecasting platforms.

JAN, 2023 - MAY 2024

UI/UX Designer, DocDesign

As a freelance designer at DOC Design, I collaborate with global and Brazilian businesses, delivering impactful solutions. I developed JobSoon, boosting user engagement by 30%, led the creation of Pettzon's e-commerce site, and improved the UI for Neon Bank. Through user inquiries, I identified key usability enhancements, using Figma for mobile app prototypes.

JUN, 2022 - MAR, 2024

Designer, Perkins and Will

I managed high-end residential and corporate tower projects for clients such as Bolsa de Imóveis, You.Inc, and HVM. Employing design thinking and project management, I ensured timely and budget-conscious completions. I developed design systems and style guides for consistency across products and fostered strong collaborations with consultants. Through teamwork, I aligned design with technical requirements.

AUG 2021 - JUN 2022

Architect, FGMF

I applied innovative and sustainable approaches to projects for Gamaro, ensuring alignment with market trends. Utilizing techniques like 3D modeling and rendering, I created visually engaging prototypes. I curated materials for common areas in real estate projects to craft distinctive spaces and maintained a cohesive and impactful image through meticulous material analysis.

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