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cruz

Design with intention

I’m Daniel Cruz, a UI/UX designer passionate about creating purposeful designs, solving challenges, and helping you stay ahead in a dynamic environment.

01

Cases

Genesis

UX/UI CASE l B2B

The Genesis Platform is a comprehensive forecasting tool developed for Hess to centralize production data, insights, and workflows. It enhances decision-making, efficiency, and collaboration across teams.

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Nowride

UX/UI CASE l APP

Improving Nowride's app user experience to provide a seamless and hassle-free rental process for bikes and scooters.

Pettzon

UX/UI CASE l APP AND WEBSITE / B2C

Amid the surge in pet adoptions during the pandemic, pet owners are seeking a one-stop destination for shopping and caring for their furry companions.

Jobsoon

UX/UI CASE l APP

We brought job search, professional development courses, and mentorship together in one place. The perfect solution for career transitions.

MovieMax

UX/UI CASE l APP AND WEBSITE

The main goal was to create a unique mobile app to book tickets, buy snacks and rate movies for Movie Theaters. A simple and user-friendly design at the same time with a lot of functions.

02

Work Experience

JUN, 2024 - CURRENT

Product Designer, Strategy CX

Based in Houston, Texas, I work both on-site and remotely, depending on project demands. I am currently engaged in designing and developing innovative solutions for an oil and gas company, focusing on data and forecasting platforms.

JAN, 2023 - MAY 2024

UI/UX Designer, DocDesign

As a freelance designer at DOC Design, I collaborate with global and Brazilian businesses, delivering impactful solutions. I developed JobSoon, boosting user engagement by 30%, led the creation of Pettzon's e-commerce site, and improved the UI for Neon Bank. Through user inquiries, I identified key usability enhancements, using Figma for mobile app prototypes.

JUN, 2022 - MAR, 2024

Designer, Perkins and Will

I managed high-end residential and corporate tower projects for clients such as Bolsa de Imóveis, You.Inc, and HVM. Employing design thinking and project management, I ensured timely and budget-conscious completions. I developed design systems and style guides for consistency across products and fostered strong collaborations with consultants. Through teamwork, I aligned design with technical requirements.

AUG 2021 - JUN 2022

Architect, FGMF

I applied innovative and sustainable approaches to projects for Gamaro, ensuring alignment with market trends. Utilizing techniques like 3D modeling and rendering, I created visually engaging prototypes. I curated materials for common areas in real estate projects to craft distinctive spaces and maintained a cohesive and impactful image through meticulous material analysis.

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